When your purchase from our products, you can feel peace-of-mind knowing that during the entire process, from formulation to the end product, at no step was anything ever tested on animals - no exploitation, no abuse, no unnecessary suffering, no cruelty, no harm. I can't think of a better reason to choose a cruelty-free certified brand.
Have you ever learned about the gruesome tests animals are subjected to? It's a horrible subject but if you're brave enough, read this. Caution: Not for the faint hearted! Warning: It may break your heart as it does mine!
Do we test our products? Certainly, but with non-animal alternatives. It was during my Stage 4 Cancer, when chemo caused havoc with my skin, as it does for many cancer patients, that our serum was formulated hoping that it would correct the skin issues I experienced. There was no better way to know than to test the serum on me! After trying multiple products that didn't help, I would certainly recognize if this one helped or not. We formulated with only potent botanicals, no synthetics, no fragrances or other dangerous ingredients. This ultimate test was the beginning of our clean beauty line. From my firsthand experience, I know it worked! It transformed my dull, dry, rough, patchy, red, irritated complexion and scalp to silky soft and glowing. We named this miracle serum Illuminate for it's brightening properties. See it here:
Bet you don't know there is no current regulation in the US or Canada for "cruelty free"? This is frightening because anyone can slap the term "cruelty-free" or a picture of a bunny on their label. Cruelty-free is a misleading term, confusing and frustrating to brands like our's who are legitimately certified cruelty-free. Consumers need to be aware of this and learn to recognize the authorized Leaping Bunny logo symbol.
My Alchemy Skin Care is woman-owned by Mother and Daughter. My Alchemy Skin Care brings consumers an eco-chic line of wild and organic botanical formulas rewarding you with nutritional benefits and youthful glowing skin. Our brand is clean, green, sustainable, cruelty-free, vegan and safe for all skin types.
CEO and Co-founder